Ahold Delhaize USA has shared that its retail media arm, AD Retail Media, will launch Edge, a proprietary advertising technology platform, in January. Powering on-site display, sponsored search and in-store digital screens, Edge is built for the grocery sector. The platform creates opportunities for CPG partners to reach customers with a transparent, intuitive way to […]
Category: Marketing News
Posted inMarketing News, Corporate Store News, News, Northeast
Giant Eagle Introduces New Business Strategy To Drive Growth Plan
Giant Eagle Inc. has introduced its “Because It Matters” business strategy to guide the company’s plan for growth in the coming years. The strategy marks the latest in a series of organizational milestones over the past 12 months, highlighted by the sale of Giant Eagle’s GetGo business and the growth of the retailer’s pharmacy services. […]
Posted inIndependent Store News, Marketing News, News, Northeast, Wakefern
Wakefern Selects Birdzi For Personalized Marketing Campaigns
Wakefern Food Corp. has selected Birdzi’s customer intelligence platform to better understand shopper needs and enhance promotional outreach. “From the beginning, Wakefern was impressed by Birdzi’s best-in-class automation and personalization capabilities and the company’s desire for constant innovation,” said Darren Caudill, chief sales officer, Wakefern. “Working with Birdzi enables our supermarket banners to better respond […]
Posted inMarketing News, Albertsons, News, Nonfood Items, West
Albertsons Cos. Introduces Travel Booking Experience
Albertsons Companies Inc. has introduced for U Travel, a new booking experience powered by Expedia that allows customers to plan air and non-air travel through the grocer’s free for U loyalty program, accessible via mobile app and website. “At Albertsons Cos., we know saving money and stretching budgets is more important than ever, which is […]
Posted inPrivate Label Brands, Associated Wholesale Grocers, Marketing News, Merchandising News, Midwest, News
AWG Brands Adds 36 New Private Label Products
AWG Brands, the private brands program of Associated Wholesale Grocers Inc. (AWG), has introduced a lineup of new grocery items. The wave of products, developed to align with the latest consumer and category trends, is helping member retailers capture sales and gain a competitive edge. “The AWG Brands items that launched in July are strategically […]
Posted inMarketing News, Association News, National, News
FMI Report: Shoppers Stick To Routines, Prioritize ‘Eating Well’ This Fall
Nearly half of U.S. grocery shoppers (44 percent) embrace a weekly mealtime tradition, and more Americans are building new eating routines this fall, according to a new report from FMI – The Food Industry Association. FMI’s “U.S. Grocery Shopper Trends: New Routines” also finds 36 percent of shoppers eat dinner at home with others every […]
Posted inGrocery Store Equipment, Marketing News, News, U.R.M. Stores, West
URM, Superfridge Partner To Transform In-Store Promotions
URM Stores has begun a marketing agreement with Superfridge, an in-store media and promotions platform for retailers and CPG brands. Serving a mix of independents and chains such as Rosauers, Yoke’s Fresh Markets, Super 1 Foods and Harvest Foods, URM will deploy more than 100 Superfridge dual-temperature coolers with digital displays across member-owner grocery stores […]
Posted inHealth & Wellness, Albertsons, Marketing News, News, West
Albertsons Customers Can Earn Discounts With Seasonal Immunizations
Albertsons Cos. is offering $20 coupons for customers who get flu, pneumonia or respiratory syncytial virus (RSV) immunizations at any of its pharmacies. The offer is available to anyone who receives a qualifying vaccine, making it helpful for families who immunize together. In addition, each person who receives a flu immunization could earn up to […]