SymphonyAI has announced the availability of CINDE Retail Media Intelligence (RMI), an AI platform that connects merchandising, media and shopper intelligence into a single closed‑loop system. The platform is designed for mid‑to‑large grocers with existing or nascent retail media programs.
Retail media represents a $62 billion opportunity. CPG advertisers invest billions, but media buyers and merchants often see different data. Merchants have no visibility into which CPG media investments are driving category velocity, while CPG advertisers renew or walk based on incrementality proof that most retailers cannot provide.
CINDE RMI functions as a proactive AI agent that integrates audience intelligence, campaign targeting, computer vision‑based in‑store attribution and closed‑loop incrementality measurement into one system. It surfaces spend gaps, builds negotiation briefs automatically, and delivers measured proof of every dollar. The company emphasizes: “Not modelled. Measured.”
The platform does not replace existing retail media network (RMN) platforms; rather, it serves as an intelligence layer that makes any RMN platform smarter. It integrates with leading third‑party measurement partners for CPG‑credible incrementality validation.
Six core capabilities include:
- Audience Intelligence for Retail Media
- Retail Media Campaign Measurement (iROAS, ROAS, new‑to‑brand, new‑to‑category, lifetime value)
- CPG Investment Advisor
- In‑Store Attribution — Computer Vision (verifies that in‑store media placements ran as planned)
- Retail Media Agentic Campaign Engine (AI agents that monitor campaigns continuously, auto‑remediate underperforming placements, and prepare joint business plan briefings autonomously)
- Merchandising and Media Closed Loop (shared data model connecting joint business planning and category management directly to retail media campaign planning and performance)
“Retail media is the fastest‑growing revenue line for grocers, but most retailers are managing it blind,” said Manish Choudhary, president of retail at SymphonyAI.
“There is no connection between what the merchant knows about the category and what the media buyer is selling to CPG partners. CINDE RMI closes that loop. When a CPG advertiser can see exactly how their media investment connects to in‑store category performance, verified by computer vision and measured by causal incrementality, the conversation shifts from spend justification to investment growth. That is the unlock we are bringing to market.”
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