The Raley’s Companies has launched an in-store retail media network with Grocery TV at more than 200 stores – spanning the Raley’s, Bel Air, Nob Hill, Bashas’, Food City and AJ’s Fine Foods banners – in California, Nevada and Arizona.
The partnership extends West Sacramento, California-based grocer’s retail media strategy into the physical store environment, connecting brands with shoppers at the point of purchase.
“Our retail media business has been evolving quickly, and in-store was the clear next step,” said Zac Wilson, VP of digital commerce at The Raley’s Companies.
“With the Grocery TV partnership, what could have taken years to build we were able to stand up in a matter of weeks. Speed is critical in an ever-evolving and fast paced industry.”
Growing trend for regional grocers
The launch reflects a broader pattern among regional grocery chains turning to established in-store media platforms to scale retail media capabilities more quickly. Grocery TV’s recent partnerships include Hy-Vee, Giant Eagle, Northeast Grocery and ShopRite.
The addition of The Raley’s Companies brings Grocery TV’s platform to more than 6,700 stores across more than 120 retail partners nationwide.
“The Raley’s Companies have built deep trust across the diverse communities they serve throughout the West,” said Marlow Nickell, co-founder and CEO of Grocery TV. “That trust, combined with strong store traffic, creates a powerful in-store environment for brands.”
Diverse shopper base
The Raley’s Companies is a private, family-owned retailer with more than 230 locations across four states and four Tribal Nations under eight banners.
It serves a cross-section of shoppers across the West, including brands curated for Latino and Native communities. For brand partners, the network offers access to distinct audiences within established, high-frequency grocery environments.