H-E-B raised $14,000 for seven Central Texas public schools through its Passport Giveback Event at select stores in Williamson County, with H-E-B matching the funds generated by customers to double the total impact.
During the event, customers received an “H-E-B Passport” featuring destinations across store departments – bakery, beauty, deli, grocery, healthy living, meat market, produce and seafood.
As shoppers visited each department, they collected stamps and enjoyed exclusive samples. For every completed passport returned to the store, H-E-B donated $10, up to $1,000 per participating location.
The seven schools receiving proceeds were Bagdad, Camacho, Plain and Rancho Sienna Elementary Schools; Benold and Santa Rita Middle Schools; and Florence High School.
The first 100 participants at each location also received an H-E-B tote bag filled with giveaways.
Students from Florence High School added a community touch to the event at the Parmer Ranch H-E-B in Georgetown, with a performance by the Florence High School Band alongside the school’s cheerleaders and color guard. H-E-Buddy, H-E-B’s mascot, also made an appearance.
Johnny Mojica, public affairs manager for H-E-B, said the format was designed to make community giving feel interactive rather than transactional. “The Passport Giveback Event gives customers and families a fun way to explore their local store while helping raise funds for local schools, students and educators,” Mojica said.
H-E-B operates more than 455 stores across Texas and Mexico and has more than 170,000 employees. The company is celebrating its 120th anniversary this year.
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