Ibotta has introduced LiveLift, a tool designed to help consumer packaged goods (CPG) brands maximize the profitability of their promotions.
LiveLift allows brands to measure and optimize their campaigns while they are live, helping achieve profitable revenue growth. Multiple brands, including Liquid Death, Kimberly-Clark Corp. and Hain Celestial, took part in campaigns during the tool’s pilot phase.
“LiveLift brings the principles of performance marketing such as flexibility and responsiveness to promotions, giving marketers an enhanced ability to set incremental sales targets, measure and optimize campaigns in an ongoing way to drive profitable revenue growth and expand market share,” said Bryan Leach, CEO and founder of Ibotta.
“Marketers have come to expect precise measurement in their digital marketing efforts but historically did not have access to the same level of capabilities for digital promotions. LiveLift enables brands to reinvent their national promotion strategy, allowing them to drive incremental volume at scale with control and efficiency.”
Currently, Ibotta is piloting LiveLift with several CPG brands and in the future plans to roll it out more broadly with features that allow for increasing frequency of campaign measurement and greater optimization capabilities.
“We’re energized by strategic partners like Ibotta that are a precise mix of innovation and tactical execution and that ultimately help drive revenue growth for our company, including increases in sales and quicker purchase cycles we saw during our LiveLift pilot,” said Benoit Vatere, chief media officer at Liquid Death.
“LiveLift gives us an enhanced ability to measure incremental sales lift, ultimately empowering us to make better informed investment decisions on an ongoing basis.”
LiveLift comes on the heels of Ibotta’s recently announced strategic partnership with Circana LLC, a global advisor on the complexity of consumer behavior.
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