Food Club and brand partner Feeding America have teamed up with Lance Bass – a multi-platinum GRAMMY winner of boy band *NSYNC – to amplify their partnership with an appearance Oct. 31 on NBC’s The Kelly Clarkson Show. During the segment, Bass will highlight the partnership between the two brands.
This effort coincides with Food Club celebrating its 80th anniversary and its partnership with Feeding America.
“Through Food Club, we’ve established an impactful partnership with a nationally recognized organization like Feeding America, which has enabled us to join the fight to help end hunger by engaging our shoppers with a superstar like Lance,” said Rebecca Calvin, EVP and CMO, Stater Bros. Markets and Topco member.
“This effort also has provided a rare opportunity to put Own Brands in a national spotlight as we work to help eliminate food insecurity through Food Club. We know how much our shoppers feel connected to this brand and the significance it provides beyond the transaction, so to be able to partner with these organizations on a mission to end hunger in the communities we serve is a great way to celebrate Food Club’s 80 years.”
Earlier this month, Bass competed against A.J. McLean of the Backstreet Boys in a Boy Band Bake-Off to promote Food Club’s partnership with Feeding America. The bake-off challenged them to utilize Food Club ingredients to bake and decorate cakes to match notable album covers from the other musician’s career; Bass recreating the cover for BSB’s “Millennium” and McLean emulating the cover of *NSYNC’s “No Strings Attached.” Fans voted for their favorite cake through social media channels, though both were declared winners. Each earned a donation in their name to Food Club partner Feeding America.
Food Club’s partnership with Feeding America includes a five-million meal donation to help end hunger in regional communities across the nation where the store brand is available.
To learn more about Food Club and its 80th anniversary celebration, visit foodclub.com/80thfun.
About Food Club
Established in 1945, Food Club offers nearly 3,000 products across every department, covering everything from snacks and supper to baking and breakfast. The brand – procured by Topco Associates LLC to support member-owners – has products available to purchase in thousands of Topco member stores across the country.
[RELATED: Food Club Brand Begins Partnership With Feeding America]