As shifting economic factors and changes to benefits place increasing strains on family budgets, Associated Wholesale Grocers Inc. (AWG) is reinforcing its commitment to its legacy private brands, Always Save and Best Choice.
The brands provide an option for shoppers seeking relief from rising grocery prices, enabling them to find quality and savings at AWG member retailers.
Many families, particularly those on tight budgets, are seeking ways to stretch their dollars. This has accelerated a shift toward private brands, which offer a combination of quality and affordability.
“There are many factors affecting grocery budgets today,” said Tye Anthony, chief merchandising and marketing officer at AWG. “We’re investing in our private brands and working with our vendor partners to help reduce costs for AWG member retailers and ultimately their customers.”
For more than 40 years, AWG has offered a multi-tiered value proposition to shoppers through its brands.
- Always Save: The Always Save brand offers hundreds of key value items across the store that carry the opening price point or the best price per unit. To provide more savings, seasonally-relevant products are placed on the Always Save Hold Down List, featuring competitive pricing. Every Always Save product is backed by a 100 percent satisfaction guarantee.
- Best Choice: For shoppers who want national brand quality without the price, Best Choice offers the perfect solution to “compare and save.” With a portfolio of more than 3,300 products, each item is formulated to meet or exceed the quality standards of national brand alternatives. To help retailers compete with promotions, select Best Choice Key Value Items carry strategically lower prices. All Best Choice products are also backed by a 100 percent satisfaction guarantee.
“The choice to shop at your local independent grocer ensures that the dollars spent stay local, strengthening the community fabric in a way that corporate chains cannot,” said Emily Detwiler, VP of AWG Brands. “Value and community go hand-in-hand at your local independent grocer.”
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