Ahead of the holiday season, AWG Brands, the private brands program of Associated Wholesale Grocers Inc. (AWG), has expanded its portfolio with 35 new products from Always Save, Best Choice and Superior Selections by Best Choice.
The launch includes grocery and household items aimed at helping AWG member retailers increase sales and offer value to shoppers throughout the busy fourth quarter.
“AWG Brands’ new innovation is all about helping our member retailers provide solutions for their shoppers during the busy holiday season,” said Emily Detwiler, VP of AWG Brands.
“From quick and elevated meals to festive baking staples and savory summer sausages perfect for entertaining, we’re giving shoppers high-quality, on-trend options without the national brand price tag. This allows retailers to be a one-stop shop for holiday gatherings, everyday meals and everything in between.”
The new items include:
- Superior Selections by Best Choice Trail Mix (three items) – Flavors include Peanut Butter Cup and Dark Chocolate Mint, while Omega addresses the health trend.
- Superior Selections by Best Choice Aioli Spreads (three items) – This lineup of aioli spreads is adding flavor to shoppers’ baskets. Varieties include Chipotle, Garlic and Sriracha.
- Superior Selections by Best Choice Soups (five items) – These elevated flavors offer shoppers spicy and savory options. They include Calabrian Chili & Tomato Orzo, Pasta Fazool, Creamy Jalapeño Corn Chowder, Minestrone and Creamy Tomato Parmesan Bisque.
- Superior Selections by Best Choice Dinners and Sides (six items) – Made with real cheese and elevated flavor combinations, three macaroni and cheese dinners include Smoky Cheddar Gouda, Italian Inspired 5-Cheese and Cheddar Bacon. In addition, there are three potato casserole mixes – Mediterranean Herb and Cheddar Cheese, Applewood Smoked Cheddar Cheese and Bacon and Creamy Swiss & Parmesan Cheese.
- Superior Selections by Best Choice Seasonal Syrups (two items) – The new Praline and Pumpkin Spice flavors are available only during the holiday season.
- Best Choice from the Farm Summer Sausages (three items) – Available in Original, Garlic and Jalapeño Cheddar, these are ideal for charcuterie boards and holiday gifts.
- Best Choice Cleaning Kits and Supplies (five items) – Two cleaning kits and three cleaning solutions join the lineup.
- Best Choice Instant Potatoes (one item) – This four-pack of buttery mashed potatoes adds convenience and portion control.
- Best Choice White Corn Syrup and Molasses (two items) – These two items are a solid addition to a baking set.
- Best Choice Designer Kids Cups (one item) – These new 5-ounce cups with fun designs were made with children in mind.
- Best Choice Seasoning Mixes (two items) – The Ranch Dressing Mix is now offered in a shaker bottle. In addition, the Best Choice Extra Crispy Coating Mix is available in a two-pouch container.
- Always Save Value Breakfast Items (two items) – Now in a large 60-ounce container, Always Save Non-Dairy Coffee Creamer offers a big-box value to shoppers. The cereal line also grows with the addition of the Apple Wheels variety.
“These 35 new products represent a targeted investment in our member retailers’ success during the most critical sales quarter of the year,” said Tye Anthony, chief merchandising and marketing officer of AWG.
“By expanding our elevated Superior Selections line and strengthening our core Best Choice and Always Save offerings, we’re not just launching products; we’re providing a competitive advantage. We are empowering member retailers to meet their customers’ needs for value, convenience and quality, which is paramount during the holiday season.”
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