As part of its 80th anniversary celebration, Topco’s Food Club brand recently held a Boy Band Bake-Off featuring Lance Bass – multi-platinum Grammy winner of boy band *NSYNC – and A.J. McLean – member of the eight-time Grammy-nominated music group Backstreet Boys.
The bake-off challenged Bass and McLean to use Food Club ingredients to bake and decorate cakes to match notable album covers from the other musician’s career. Fans voted for their favorite cake through social media channels, though both were declared winners, with each earning a donation in their name to Food Club partner Feeding America.
Check out the bake-off video here as well as the winner video.
“Partnering with Food Club was a no-brainer,” Bass said. “I grew up with Food Club providing for my family and community. I can still picture, smell and taste those moments that felt like home. Everyone deserves that same access to good food, and I am proud to play a part in making that possible.”
In addition, Food Club has been celebrating throughout the year with a partnership with Feeding America, in addition to DreamWorks Animation.
Bass has previously worked with Food Club, appearing on the “Today Show” this past summer to talk about the partnership. He also enlisted the help of a DreamWorks character to help him make a dessert from his mother’s recipe using Food Club ingredients.
McLean added, “When Lance called, I said ‘yes’ right away. But once I learned about Food Club’s partnership with Feeding America, I knew I had to jump in. It is the perfect way to give back and have fun doing it. And honestly, I will never pass up a chance to beat Lance.”
Food Club’s partnership with Feeding America includes a five-million meal donation to help end hunger in communities across the nation where the store brand is available.
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About Food Club
Established in 1945, the Food Club brand’s mission is to provide great-tasting and affordable food around tables and communities.
It offers about 3,000 products across nearly every department, ranging from snacks and supper to baking and breakfast. The brand – procured by Topco Associates to support member-owners – has products available to purchase in thousands of Topco member stores nationwide.