AWG Brands, the private brands program of Associated Wholesale Grocers Inc. (AWG), has introduced a lineup of new grocery items.
The wave of products, developed to align with the latest consumer and category trends, is helping member retailers capture sales and gain a competitive edge.
“The AWG Brands items that launched in July are strategically positioned to compete with national brands, offering consumers high-quality, comparable products at a consistently lower price point,” said Emily Detwiler, AWG Brands VP.
“Notable additions include new Best Choice trash bags, Pure Wonder by Best Choice wet pet food items in trending formats such as pouches, split cups and various can sizes, and trending consumer food products like jalapeño stuffing mix and sour gummi candies.”
The new items include:
- Best Choice Sour Candy (two items) – The Best Choice Candy Shop line extends with two peggable sour gummi varieties: Sour Gummi Bears and Sour Fruity Gummi Hoops.
- Best Choice Jalapeño Cornbread Mix (one item) – This boxed mix is a line extension that capitalizes on trends, with jalapeño outselling all other flavors so far this year.
- Best Choice from the Farm Hot Dogs (two items) – Available in two varieties, classic and bun length, these items arrive in time for fall tailgating season.
- Pure Wonder by Best Choice Cat Food Portion-Control Cups (four items) – This packaging format can be used as a topper to dry food or served as a full meal. The flavors include chicken, salmon, turkey, and whitefish and tuna pates.
- Pure Wonder by Best Choice Dog Food Pouches (four items) – Similar to the portion control cups, the top-selling flavors in this category include Grilled Chicken, Chicken Casserole, Filet Mignon and Beef, Noodles and Vegetable Stew.
- Pure Wonder by Best Choice Canned Dog and Cat Food (seven items) – These are additional value-sized cans of dog and cat food in a 5.5-ounce size positioned at a price point of less than $1. The cat food also is available in three additional flavors, all in a 13-ounce size.
- Best Choice Extra Long Utility Lighter (one item) – With its 14-inch length, this utility lighter offers better reach and safety, as well as a child-resistant feature and hanger. It also includes an adjustable flame and visible fuel level.
- Best Choice Trash Bags (13 items) – A complete assortment overhaul boasts 13 new items with technology that enhances convenience and odor control. Features include flex drawstring closures, popular scents with advanced odor control formulas and assorted sizes and counts. Subcategories include kitchen bags, lawn and leaf bags and heavy-duty contractor bags.
- Always Save Trash Bags (two items) – Small-count value trash bags with flap-tie closures appeal allow AWG member retailers to offer an ultra-competitive price.
“These product launches are a direct investment in the success of AWG member retailers,” said Tye Anthony, chief merchandising and marketing officer of AWG.
“We are strategically expanding into growing segments like innovative pet food formats and enhancing core product lines like our trash bags. Each product is designed to give member retailers a competitive edge and offer their shoppers something new and better.”
AWG member retailers can order and offer these new items, which are anticipated to be popular additions in stores across its 33-state trade area.
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