Grand Rapids, Michigan-based SpartanNash has named Jason Ulichnie as VP of OwnBrands marketing.
In this role, Ulichnie will oversee the end-to-end portfolio management, product development and brand equity of SpartanNash OwnBrands – including Our Family, Fresh and Finest by Our Family and Finest Reserve by Our Family – for company-operated stores and wholesale customers.
Bringing nearly 20 years of retail and restaurant industry experience at Schnucks Markets Inc. and Brinker International, Ulichnie also will manage product innovation, pricing and promotions, forecasting and sourcing, working cross-functionally to enhance the OwnBrands portfolio and elevate brand presence.
“As we continue to take our brand-building to the next level, Jason will be an important addition to our marketing leadership team,” said SpartanNash SVP and CMO Erin Storm.
“His knowledge in leading category transformation to drive profitable growth and culinary innovation will benefit our independent retail customers as well as our Family Fare, Martin’s Super Markets and D&W Fresh Market shoppers.”
Ulichnie previously served as VP of merchandising, Own Brands for Schnucks Markets Inc., a privately-held supermarket chain based in St. Louis. He also served in senior leadership roles at Southeastern Grocers , Walmart and Brinker International, the company that owns, operates and franchises Chili’s Grill & Bar and Maggiano’s Little Italy restaurants.
[RELATED: SpartanNash Shares CIO, CISO Leadership Appointments]