Sedano’s Supermarkets has partnered with Ideal to offer a mobile-first, personalized digital circular and an expanded digital media reach.
“With more of our customers on mobile than ever before, it was time to evolve,” said Ken Ninomiya, VP of e-commerce at Sedano’s. “The Ideal platform turns our weekly ad into a rich, interactive experience – featuring video, animation and recipes – all fully optimized for mobile and tightly integrated with our e-commerce platform.”
A key highlight of the new platform is Spanish/English translation, ensuring that Sedano’s bilingual customer base can engage with relevant content in their preferred language.
Beyond the user experience, the partnership features advanced digital ad distribution, reaching not only Sedano’s customers but also those of competitors.
Through Ideal’s programmatic media network, Sedano’s can deliver targeted campaigns across millions of apps and websites, driving traffic to stores. Weekly analytics provide store-level insights into shopper engagement, a major upgrade from traditional print circulars.
“This is the beginning of our online capabilities,” Ninomiya said. “We’re gaining more visibility into campaign performance and shopper behavior – unlocking incredible potential to help our customers further.”
Ideal co-founder Adam Zimmerman said the company was pleased with the partnership.
“This isn’t just about better content – it’s about smarter distribution,” he said. “Our platform drives measurable store traffic, captures valuable data on shopper interaction and helps Sedano’s win more moments of influence with both current and competitive shoppers.”
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About Sedano’s Supermarkets
Founded in 1962 by the Herrán and Guerra families, Sedano’s Supermarkets has grown to become one of the leading independent grocery chains in the United States.
It serves Florida’s multicultural communities with 32 stores and more than 3,000 employees in Miami-Dade, Broward, Orange and Osceola counties.