Two Hispanic grocers – Heritage Grocers Group and Sedano’s Supermarkets – have selected RELEX, a provider of unified supply chain and retail planning solutions, to boost their pricing and promotions operations.
Heritage Grocers Group
By leveraging the RELEX AI-powered platform, Heritage Grocers aims to boost profitability, streamline operations and enhance product availability across its 115 stores.
Heritage Grocers has built a family of grocery chains that connects shoppers to Hispanic culinary traditions, offering ingredients for family recipes and cultural cuisine. The company also operates three distribution centers, managing about 20,000 SKUs.
By replacing manual, spreadsheet-based processes with the RELEX platform, Heritage Grocers gains a unified approach to retail planning. Forecasting, replenishment, pricing and promotions all operate on a single platform, aligning pricing strategies with business goals and optimizing promotions for greater sales and profitability. This data foundation gives teams full visibility into cross-departmental impacts, empowering promotional planners to account for supply chain constraints and replenishment teams to anticipate promotion-driven demand, minimizing costs and waste.
This connected approach uses advanced AI to identify patterns across the business, such as seasonal demand shifts, customer responses to price changes or promotions, slow-moving inventory and the impact of promotions on supply chain constraints. By translating these insights into actionable recommendations, the platform will enable Heritage Grocers to optimize inventory levels, pricing decisions and promotional effectiveness.
“RELEX demonstrated strong capabilities in critical areas of our business, such as pricing, and showed us the unique benefits of their unified platform,” said Prabash Coswatte, COO, Heritage Grocers Group.
“Their advanced technology and proven AI-based applications, validated by conversations with multiple customers, gave us confidence that this project will deliver the best results for our business.”
[RELATED: Heritage Grocers Group Begins Meat Campaign At Tony’s Fresh Market]
Sedano’s Supermarkets
RELEX will help Sedano’s transition from manual pricing processes to AI-powered analytics, enabling smarter pricing and more targeted promotions tailored to its diverse customer base.
Sedano’s Supermarkets is headquartered in Miami-Dade County, Florida. With approximately 3,000 associates, Sedano’s operates 32 stores across Miami-Dade, Broward and Orange counties.
The RELEX unified pricing and promotions solution uses AI-driven analysis of purchasing patterns and market trends to support smarter, demand-aware pricing. By optimizing pricing strategies and promotional campaigns, Sedano’s will set competitive prices, forecast promotional impacts and streamline workflows, ensuring alignment with business goals and maximizing sales and profitability. The system also allows for banner-specific customization to account for regional differences and is managed through intuitive dashboards that deliver real-time insights for fast, informed decision-making.
By moving from spreadsheets to a unified planning platform, Sedano’s will gain the ability to make faster, data-driven decisions that improve margin performance while staying competitive in price-sensitive categories. The solution also will improve promotional effectiveness through more accurate forecasting of sales and profit lift and a stronger customer experience.
“At Sedano’s, we are committed to delivering value and quality to our customers while staying true to our heritage and community focus,” said Sedano’s CMO Javier Herran.
“RELEX will help us align our pricing and promotions with what our customers truly want, ensuring we remain competitive in a challenging retail environment while honoring our commitment to providing authentic products at fair prices.”
[RELATED: Sedano’s Supermarkets Begins Accepting OTC, Flex Benefit Cards]