As the summer sun reaches its peak, few things say “summer” more than watermelon.
Sweet, refreshing and packed with hydration, watermelon is truly the superstar of June produce. Whether whole or pre-cut, it’s a must-have for summer gatherings and a natural way to boost the produce department’s basket size.
Why watermelon?
Watermelon is not only a symbol of summer fun, but it’s also very versatile. From slices at backyard barbecues to chunks in fruit salads or blended into smoothies, it offers endless possibilities for fresh, creative meal solutions.
Shoppers are looking for quick, healthy and refreshing options, and watermelon checks all the boxes.
Merchandising for success
Creating an eye-catching watermelon display is a surefire way to draw customers in and build a bigger basket.
Use bright, appealing signage to highlight whole and cut watermelon options. Consider adding recipe cards for watermelon-based drinks, salsas or salads to inspire shoppers.
Don’t forget about cross-merchandising opportunities. Pair watermelon with other summer favorites like fresh mint, limes or feta cheese for a unique flavor profile that customers will love.
Watermelon also pairs perfectly with Crazy Fresh’s fresh-cut fruit blends, making it an ideal addition to summer snack trays.
Cut and ready to go
For busy families and on-the-go shoppers, cut watermelon is a huge draw. It offers all the refreshment and convenience they’re looking for, with no prep work needed.
Ensure cut watermelon is prominently displayed and highlight its freshness and convenience to boost sales.
Maximize summer sales
June marks the start of the peak season for watermelons, so ensure displays are set for success. Review the floor plan, highlight watermelon’s versatility and ensure you’re ready for the rush of summer shoppers looking for their seasonal favorites.
At Crazy Fresh, we’re passionate about helping our partners make the most of these seasonal opportunities. From whole watermelons to cut watermelon options, we’re ready to help capitalize on this summer classic and keep customers coming back for more.
Let’s make this summer one to remember with the sweet taste of watermelon.
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