AWG Brands, the private brands program of Kansas City, Kansas-based Associated Wholesale Grocers Inc. (AWG), has introduced a new lineup of grocery items launching in the second quarter 2025.
“All of these items were strategically developed throughout category reviews driven by consumer and category trends to help AWG member retailers remain competitive within private brands,” said Tyler Olinger, AWG Brands’ product manager. “Items introduced are throughout center store, specialty foods, health and beauty care and bakery categories.”
The new items include:
- Always Save Single-Serve Frozen Pizzas – Additional flavor extensions include Barbecue Chicken and Margherita flavors. Driven by an 11 percent increase in frozen pizza sales last year and data showing 60 percent of consumers eat frozen or delivered pizza once per week, Always Save offers an opening price point option in this category;
- Best Choice from the Bakery Cake Pops – Single-serve, hand-held cake pops in Cookies and Cream and Birthday Cake flavors. Available as a 12-count;
- Best Choice Wing Sauces – Parmesan Garlic, Medium Buffalo and Honey Barbecue are the top three selling flavors and are offered in the Best Choice brand. Best Choice sizes are 16-ounce but lower cost than the national brand 12-ounce comparison to popular wing restaurants;
- Best Choice Lemonade Sparkling Water – Line extension to three other flavors, this is a zero-calorie drink option popular with consumers. Lemonade is the top-selling national brand flavor;
- Best Choice Trail Mixes – Three flavors: Cajun Crunch, Club and Mountain are available in 18-ounce bags. Trail mix is a growing segment in the snack nuts category;
- Best Choice Picnic & Paper – Five new items, including a Best Choice 100-count napkin. In addition, three Designer series items, including 50-count bowls, 150-count paper plates and a 25-count platter, are available. Best Choice is expanding the Designer series as it is one of the most successful lines within disposable dishes for AWG Brands, and the larger counts help compete with club sizes. Finally, in this category, Kids Ventures Trays feature animal themes that are good for on-the-go with compartmentalized sections, appealing to families with children;
- Best Choice Capsaicin Topical Analgesic Heat Patch – Targeted warming patch treats sore muscles, aches and pains. Complements new home health items launched last fall;
- Best Choice Hot Honey Corn Muffin Mix – Hot honey is a trending flavor across the grocery store. This dry mix is easy to prepare with the addition of a few ingredients;
- Superior Selections by Best Choice Baking Mixes – The first items to feature the new Superior Selections by Best Choice logo and branding. Elevated varieties include Dark Chocolate and Double Chocolate brownie mixes, along with Banana Nut and Double Chocolate muffin mixes; and
- Clearly by Best Choice Almond Butter – No-stir, peanut-free almond butter made with salted and roasted almonds. Appeals to consumers who are looking for free-from products or navigating peanut allergies.
“AWG Brands previewed many of these new items at the recent AWG Innovation Showcase, where they were well-received by member retailers,” said Tye Anthony, chief merchandising and marketing officer of AWG. “These research-driven innovations enhance the quality and value of the AWG Brands portfolio offered to member retailers and their shoppers.”
The new items are available for AWG member retailers to order in stores throughout the company’s 33-state trade area.
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