Tree Top, a farmer-grown, farmer-owned cooperative and producer of high-quality fruit-based products, has completed a brand refresh that includes updates to its logo and packaging.
Known for its apple sauces and juices, the brand’s new look aims to appeal to consumers and stand out on retail shelves.
As part of the initiative, Tree Top updated its logo and enhanced its brand identity to evolve its image while maintaining its legacy and heritage. The brand also introduced a group of new playful fruit characters that appear on its kid-friendly apple sauce pouches.
With its new look, Tree Top continues to enhance its retail presence following the launch of its online retail store in November 2024 and remains focused on providing trusted food products that people feel good about feeding their families.
“At Tree Top, we’re always proud to bring something new and fun to the loyal customers who love our products,” said Brad Olsen, VP of marketing.
“Our new packaging is a reflection of that, with an exciting look that stands out at the shelf and nods to our roots as a farmer-grown, farmer-owned cooperative. The new look is just the first of many exciting things happening here at Tree Top, as we evolve to meet the needs of families everywhere while delivering the same high-quality products they’ve trusted for decades.”
The newly revamped packaging starts to roll out at retailers nationwide in May.
To celebrate its new look and commitment to its core belief that “Everyone Deserves Good Food,” Tree Top is giving away $10,000 in free groceries. Consumers are encouraged to engage with the brand on social media for a chance to win. One grand-prize winner will receive $5,000 and five runners-up each will receive $1,000.
“We’re excited to celebrate our brand refresh,” Olsen said. “Our new look reflects our passion for providing trusted food products that people feel good feeding their families, and we’re excited to share it with everyone.”
About Tree Top
Tree Top is a farmer-grown, farmer-owned cooperative owned by apple and pear growers based in Selah, Washington. The cooperative was founded in 1960 in the heart of Washington’s apple country. Tree Top has led the way in premium-quality juices and apple sauce. With its fruit expertise and trusted sources of fruit, it now produces the widest array of fruit-based products and solutions for consumers and for most of the world’s leading food and beverage manufacturers. Tree Top operates six production facilities near the fruit in Washington, Oregon and California to create healthful fruit products made from simple ingredients.
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