In response to the growing demand for budget-friendly baby care solutions, AWG Brands, the private brands program of Associated Wholesale Grocers Inc. (AWG), has introduced Hello World by Best Choice.
A line of baby products, Hello World by Best Choice features everything from diapers and wipes to health and wellness essentials.
“Hello World by Best Choice is all about providing parents with products they can trust for their babies, while balancing the new expenses of parenthood,” said AWG Brands’ VP Emily Detwiler. “We’ve created a line of baby essentials that gives parents peace of mind so they can focus on what truly matters – creating lasting memories with their little ones.”
Hello World by Best Choice diapers feature advanced anti-leak channel technology designed to keep babies dry and comfortable for up to 12 hours. The channels absorb and lock away wetness.
In addition, the diapers have a soft inner lining that won’t irritate a baby’s skin. The outer cover is soft and breathable, reducing heat that can build up, while encouraging air flow. The material is hypoallergenic and dermatologically tested. It is also free from chlorine bleaching, fragrance, parabens, lotion and latex.
Hello World by Best Choice training and nighttime pants also feature the multi-channel technology along with hypoallergenic material to ensure maximum leak coverage with a gentle feel for toddlers. In addition, they feature a 360-degree stretch waistband for a comfortable, underwear-like fit.
The brand’s product sizing aligns with national brands, while offering prices lower than national competitors.
“Launching Hello World by Best Choice marks an exciting milestone for AWG Brands as we continue to expand our commitment to providing quality and affordable products that meet the evolving needs of AWG member retailers and their consumers,” said Tye Anthony, AWG chief merchandising and marketing officer.
“We’re proud to offer solutions that combine innovation, trust and value – helping parents provide the best care for their babies without compromise.”
To support the successful launch of Hello World by Best Choice, AWG Brands is offering a range of marketing materials, including in-store signage, digital coupons, social media and web content and promotional support for member retailers.
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