Mondelēz International has released findings from its sixth annual State of Snacking report, a global trends study examining how consumers make snack decisions. Overall, indulgence and treating remain at the front of the category, with most consumers snacking as a treat or reward.
Developed in partnership with The Harris Poll, the State of Snacking survey tracks snacking behaviors among thousands of consumers across 12 countries.
The 2024 survey findings show snacking remains a cost-effective way for consumers to have a bit of satisfaction in their daily lives. This may explain why appetite for cookies and biscuits is rising, with the percentage of global consumers who eat them at least once per week increasing 5 percent in the last year.
- Emphasis on enjoyment: When choosing an indulgent snack, 76 percent of consumers agree they would rather take time to enjoy it than focus on the ingredients.
- Taking a moment: Eighty-one percent of consumers agree they snack to find quiet moments to themselves – a 9 percent increase from the previous year.
- Deserving a treat: Consumers are seeking more occasions to indulge, with many focusing on indulgence to enhance overall emotional well-being. Eighty percent agree they use snacks to treat themselves after a productive day.
“Indulgent snacking is the perfect expression of ‘little treat culture’ – a convenient and comforting escape from day-to-day routines,” said Melissa Davies, senior manager of global insights and trendspotting at Mondelēz International. “People see snacking as a well-deserved reward and way to unwind after a long day.”
Additional findings from the 2024 State of Snacking report are available for download at mondelezinternational.com/stateofsnacking.
[RELATED: Snacks Report Reveals How Health, Flavor Trends Are Redefining Cravings]
About Mondelēz International
Brands by Mondelēz International Inc. can be found in more than 150 countries around the world, with 2024 net revenues of about $36.4 billion. They include Oreo, Ritz, LU, Clif Bar and Tate’s Bake Shop biscuits and baked snacks, as well as Cadbury Dairy Milk, Milka and Toblerone chocolate.