Heritage Grocers Group has named Kim Cates as VP of center store.
Reporting directly to CMO Eric Stover, Cates will oversee center store merchandising initiatives for Heritage Grocers Group.
“Kim brings extensive wholesale and grocery industry experience to her new role,” Stover said.
“She will play a vital role in advancing the company’s center store transformation by leveraging key insights to drive enhanced category planning, promotional effectiveness and customer-centric innovation.”
Her extensive food industry career includes 23 years with H-E-B, where she steadily progressed through a range of store operations roles including director of food service and general manager of H-E-B Central Market. She spent several years at Daymon, where she developed private brands across multiple center store and fresh categories for H-E-B and Southeastern Grocers.
Before joining Heritage Grocers Group, Cates served as director of center store sales at Associated Wholesale Grocers in Kansas City, Kansas.
Cates holds a bachelor’s degree in psychology from The University of Texas at San Antonio and has completed the Executive Leadership Development Program at Cornell University.
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