Prairie Farms and Hiland Dairy have introduced ProPack Snack, a high-protein cottage cheese designed for on-the-go, health-conscious consumers.
Available in a 4-ounce portable cup, ProPack Snack has 12 grams of protein per serving. With growing consumer demand for high-protein, grab-and go options, Prairie Farms and Hiland Dairy are meeting these evolving preferences with a product that aligns with today’s health-conscious trends.
“We are thrilled to introduce ProPack Snack, an innovative product that reflects our commitment to providing high-quality dairy options that cater to modern consumers’ lifestyles,” said Matt McClelland, CEO/EVP of Prairie Farms, and Rick Beaman, president of Hiland Dairy. “Whether you’re looking for a post-workout snack or a satisfying mid-day boost, ProPack Snack delivers protein-packed goodness without compromising on taste.”
Prairie Farms and Hiland Dairy have used their combined expertise to bring ProPack Snack to market in a consumer-focused launch. The official launch of ProPack Snack will be supported by an integrated marketing campaign of both brands, including in store promotions, consumer giveaways, social media influencer partnerships and digital outreach to engage consumers with ways to incorporate the product into their daily routines.
ProPack Snack will be available at select grocery retailers, convenience stores, schools, institutions and foodservice outlets beginning in February, with expanded distribution planned throughout 2025.
[RELATED: Prairie Farms, Hiland Dairy Receive Multiple Plant, Product Excellence Awards]
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