Farmer Bros. Coffee Co. has appointed Brian Miller as VP of sales.
Miller has more than 25 years of experience leading teams in the consumer product industry. Tom Bauer, who previously has served as VP and chief commercial officer, will serve as VP and chief field operations officer where he will lead the company’s DSD, logistics, planning and procurement operations.
“Brian is a proven leader with a long history of creating high-performing sales teams, particularly within the coffee and beverage industry,” said Farmer Brothers’ CEO and President John Moore.
“We are excited to have him join the team and look forward to working with him as we remain committed to driving top-line growth and further enhancing our customer base to create sustainable long-term profitability at Farmer Brothers.”
[RELATED: Farmer Brothers Announces Opening of West Coast Distribution Center]
Miller, who most recently served as a VP at Custom Ink, has a proven track record of developing and implementing successful, growth-oriented go-to-market strategies and driving operational efficiency across sales organizations.
Prior to Custom Ink, Miller served as the chief commercial officer at Primo Water (formerly DS Services and Standard Coffee), as well as the regional president and general manager at Mars Drinks North America.
“I’ve spent a lot of my career in the coffee and beverage sector and have long admired Farmer Brothers for its comprehensive product line and industry-leading customer service,” Miller said.
“I am excited to get back to an industry I’ve always been passionate about and look forward to working with John and the team to build on the positive momentum Farmer Brothers has created over the last several quarters.”
About Farmer Brothers Coffee Co.
Based in Fort Worth, Texas, Farmer Brothers Coffee Co. is a national coffee roaster, wholesaler, equipment servicer and distributor of coffee, tea and culinary products. The company’s product lines include organic, Direct Trade and sustainably produced coffee, as well as tea, cappuccino mixes, spices and baking/biscuit mixes.
Farmer Brothers Coffee Co. delivers extensive beverage planning services and culinary products to a wide variety of U.S.-based customers, ranging from small independent restaurants and foodservice operators to large institutional buyers such as grocery chains and foodservice distributors. The company’s primary brands include Farmer Brothers, Boyd’s, Cain’s, China Mist and West Coast Coffee.
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