Last updated on December 12th, 2024
Instacart has shared that three additional grocers – Aldi, Gelson’s and Hornbacher’s – are connecting their electronic shelf labels hardware to Carrot Tags‘ pick to light functionality, following a recent chainwide rollout at Schnucks earlier this year.
Carrot Tags is Instacart’s software solution that integrates into a retailer’s electronic shelf labels (ESL) hardware to enable incremental functionality, including pick to light capabilities. The software allows retailers to provide a reliable online ordering experience to shoppers by helping locate items, which in turn improves order accuracy.
It is part of Instacart’s Connected Stores suite of technologies, including Caper Carts, FoodStorm and Eversight, designed to bridge the online and in-store shopping experience for retailers and customers.
“It’s incredible to witness the momentum we’re seeing among retailers adopting Carrot Tags and how it’s transforming the experience for e-commerce shoppers fulfilling orders in-store,” said David McIntosh, chief connected stores officer at Instacart. “Seeing additional retailers like Aldi, Gelson’s, and Hornbacher’s embrace Carrot Tags is a testament to how they are at the forefront of improving store operations and elevating customer service.”
Aldi VP Scott Patton added, “We see the value Carrot Tags offer as they help Instacart shoppers to be more independent when fulfilling online orders, allowing our associates to focus on store operations and providing excellent customer service. Our business model is based on efficiency and Instacart’s enterprise technologies are just another way for us to enhance the customer experience while reducing costs and passing along savings to customers.”
According to Instacart, retailers who have incorporated Carrot Tags pick to light software find that a majority of Instacart shoppers engaging with the feature are likely to use it again. In addition, one retailer who adopted the software saw improved found rates and increased efficiency, which in turn led to higher e-commerce order quality and customer satisfaction.
Looking ahead, pick to light functionality will be available to consumers for the first time on their shopping list via In-Store Mode on the Instacart App and Storefront Pro. Instacart also is planning to extend pick to light to Caper Carts, which will enable customers to flash items – whether it’s from their shopping list or an ad/coupon they saw – directly from their cart.
[RELATED: Instacart Storefront Pro Helps Grocers Optimize Online Sales]
“Since our launch of Carrot Tags last year, we’ve noticed how it’s given our customers who order their groceries online a reliable experience by providing a more accurate order fulfillment process by e-commerce shoppers,” said Samantha Simmons, director of operations at Hornbacher’s, a Coborn’s Inc. banner. “Additionally, it was fairly easy for us to integrate the software into our existing ESL hardware, making it a smooth rollout across our stores.”
