Last updated on October 9th, 2024
Natural Grocers is promoting its new short film, “Field to Can,” within its “Meet Your Farmer” film series in stores and online.
“As your neighborhood grocer, we choose to positively impact the way the food in this nation is grown and raised,” said Raquel Isely, VP of marketing at Natural Grocers.
“We choose to be responsible for the impact our food makes every step of the way. We believe it is our responsibility to work with farmers, ranchers and food producers that prioritize nutritionally sound, environmentally responsible and ethical practices.
“The short film ‘Field to Can’ takes us inside the growing and production practices of Natural Grocers Brand Canned Tomatoes‘ supply partner. You’ll learn about the environmental benefits of their harmonious, soil-centric stance and zero-waste commitment from field to factory. In less than four minutes, you’ll be transported to a land of tomato utopia where ecologically thoughtful practices have real potential to reduce our environmental impact, showing that nature and agriculture really can exist in harmony. Your next can of tomatoes can make a difference.”
The company will be promoting the film online and in stores with printed and digital educational materials through November.
‘Meet Your Farmer’ film series
Natural Grocers’ “Meet Your Farmer” film series gives a voice to farmers and ranchers who are changing the way food is produced. Viewers will meet organic growers, grassroots farmers and regenerative ranchers with a dedication to the land, animals, communities and the planet.
Each film asks consumers to pause, to question the status quo of food production, all while evoking a positive message of hope and transformation. Customers and followers on social media can expect more films to be added to the series in 2025.
Additional education
One of Natural Grocers’ founding principles is a “Commitment to Nutrition Education,” which includes empowering its communities to make informed decisions about their food choices and environmental impact. In addition to the “Meet Your Farmer” film series, the company offers books, good4u Health Hotline articles, recipes, coaching and classes.
Through Oct. 26, customers will get 30 percent off Natural Grocers’ pricing on select good4u books, at all Natural Grocers locations.
- “Mental Well-being: The Importance of Biodiversity” – Earth Watch: Health Hotline, Volume 87.
- “Bacopa Enhances Cognition in Adults” – Nutrition Bytes: Health Hotline, Volume 87.
[RELATED: Natural Grocers Begins Organic Ag Partnership With Rodale Institute]
