Last updated on December 12th, 2024
Over the next few weeks, H-E-B will begin a phased rollout of a digital tap-to-pay service at all of its flagship stores.
The offering will allow customers to make purchases using digital tap-to-pay services such as Apple Pay, Samsung Pay and Google Pay. H-E-B will launch the service region by region, with it becoming available at groups of stores each day throughout October.
The service will first appear at H-E-B stores in the San Antonio area, where it will take about a week to launch at every location. Throughout the month, the retailer will continue to roll it out at stores across Texas, as well as Mi Tienda stores in Houston.
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With the availability of the technology, customers can tap to pay with their physical cards and by using their digital wallets at cash registers, self-checkout lanes and H-E-B-branded restaurants and pharmacy locations. Initially, the services will not be available at H-E-B fuel pumps but will be accepted at the fuel station payment window.
“At H-E-B, we’re always exploring a broad range of technologies to enhance how customers shop and pay for products,” said Ashwin Nathan, H-E-B group VP of marketing and payments. “This has been one of the most requested services we have received from our customers and partners, and we are excited to now make this popular technology available at all our H-E-B locations.”
Earlier this summer, the retailer added tap-to-pay services at its Central Market and Joe V’s Smart Shop stores across the state.
