Thrive Market has introduced a new retail media network in partnership with Instacart.
After growing to more than 1.5 million members, Thrive Market will use Instacart’s Carrot Ads solution to create an increased personalized member experience and drive value for the high-quality and sustainable brands on its platform.
“Thrive Market’s personalized experience makes healthy living more accessible,” said CMO April Lane. “This partnership redefines how our members can find products that fit their family’s needs, reducing the cognitive load and making shopping easier with Instacart’s Carrot Ads Solution.”
Carrot Ads extends Instacart’s ad technology and sales capabilities to support retail partners, like Thrive Market, in building and growing their own retail media networks on their owned websites and apps.
“Retail media has emerged as one of the ad industry’s fastest growing media channels because of its performance for advertisers and personalization for consumers,” said Chris Rogers, chief business officer.
“We’re proud to extend our ad technology to Thrive Market and bring their vision for a retail media network to life with Carrot Ads. Our new partnership will offer brands of all sizes a powerful, scaled ad platform to connect directly with Thrive Market’s engaged audience.”
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Using Carrot Ads, brands can connect with Thrive Market’s members, introducing relevant products and simplifying the purchase process to enhance their shopping experience. Brand partners will be able to target specific campaigns to consumers shopping on Thrive Market’s website, enabling them to drive measurable growth. Brands will be able to access self-service tools to easily set up, manage and monitor their campaigns, as well as optimized bidding options to drive specific business goals like acquisition and sales.
These self-service capabilities are particularly important for many up-and-coming emerging brands available on Thrive Market. Advertisers will also have access to critical metrics including attributed sales and return on ad spend (ROAS).
Brands will be able to run campaigns leveraging Instacart’s sponsored product and display advertising solutions on Thrive Market’s website and app. Sponsored product ads help brands drive sales throughout the shopping experience, and display ads allow brands to showcase engaging creative, driving product discovery as consumers are actively building their baskets. This offers Thrive Market members access to high-quality products curated to match their needs.
The partnership also expands opportunities by:
- Maximizing reach and exposure: Brands currently running Instacart Ads campaigns will automatically extend their reach to include Thrive Market’s e-commerce experience, enhancing exposure and engaging more relevant audiences.
- Unlocking new opportunities for innovative brands: Known for its health-conscious and high-quality products, Thrive Market, together with Carrot Ads, provides a valuable platform for emerging brands to grow awareness and inspire trial among consumers.
Carrot Ads capabilities on Thrive Market will be available to brands in the coming months.
