SpartanNash says the new-look Family Fare store that recently reopened at 993 Butternut Drive in Holland, Michigan, will serve as a model for future chain renovations across the region.
A modernized shopping destination, the refreshed Family Fare features enhanced fresh meal solutions, convenience-focused food selections, a beef jerky bar and nostalgic vintage candy station.
“We’re thrilled to debut this updated Family Fare, which blends innovative concepts with the familiar, neighborhood feel our store guests know and love,” said Bennett Morgan, EVP and chief merchandising officer.
“This transformation is informed by extensive shopper data and insights, aimed at enhancing convenience, quality and affordability. Our goal is to create an exceptional shopping experience that stays true to Family Fare’s core pillars of freshness, friendliness and value, and this store sets the stage for future updates across our stores.”
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The redesigned Family Fare offers a market-style shopping environment with several other features:
- Open bakery with live baking of fresh pastries, artisan breads and desserts;
- Expanded deli options with fresh, grab-and-go meal solutions, along with sandwiches such as a fried wild-caught Alaskan cod;
- $20 healthy meal kits that can be prepared in 20 minutes or less, designed to feed a family of four;
- Nostalgic candy station;
- Bulk jerky bar;
- Market fresh buys at new lower prices with fresh-cut produce; and
- Dedicated value wall showcasing competitive promotions.
“Family Fare stores have served the Holland community for almost 60 years, and today nearly a half million shoppers come through the doors of our local stores here every year,” said Michael Farrell, Family Fare store director.
“At Family Fare, our tagline is ‘In Your Neighborhood,’ and in honor of our grand reopening, we are proud to donate a gift to the nonprofit Community Action House that will provide more than 8,500 meals to our neighbors.”
In celebration, the store hosted a family-friendly party Aug. 3 in the parking lot with food and games for children, with proceeds benefitting the West Ottawa Rugby Team.
In alignment with SpartanNash’s “People First” approach, the company continues to invest in innovations that benefit employees, store guests and the communities it serves. The Holland store’s remodel reflects SpartanNash’s commitment to evolving with consumer preferences. Another Family Fare refresh is planned for Sparta, Michigan, later this fall.
