Coborn’s grocery and liquor stores have introduced an improved website and mobile app, powered by Instacart.
The new platforms deliver an updated and modernized e-commerce experience to meet and exceed guests’ online shopping expectations at a time when online grocery shopping continues to grow in popularity. The new platforms feature advanced search capabilities and improved functionality to make grocery shopping online more convenient.
“Our guests spoke, and we listened. We’re thrilled to unveil this new and exciting online shopping experience that simplifies online grocery shopping with more convenient pick-up and at-home delivery options. It really is groceries your way,” said Emily Coborn Wright, SVP of growth initiatives at Coborn’s Inc.
“The enhanced digital platforms are tailored to provide our guests with seamless navigation, integration of our popular MORE Rewards program, personalized features and a truly modern approach to grocery shopping online.”
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The new website and mobile app feature:
- Freshness guaranteed: Just like shopping in-store, the freshness of products for online shoppers is guaranteed.
- Improved search functionality: Finding favorite products is easier with the best-in-class search functionality.
- Add to cart from weekly ad: Browse the weekly ad and add featured items to the cart.
- Shop by nutrition attributes: New filter options to shop according to dietary preferences.
- Shoppable recipes: Shop a vast recipe collection and add all the ingredients to your cart.
- Shop with EBT: Ability to pay with EBT/SNAP benefits.
- Ease of substitution: Indicate substitution preferences for items that are running low on inventory.
- MORE Rewards integration: Earn and redeem loyalty rewards on every online order.
- Online prices are the same as in-store with MORE Rewards membership.
- Free order pick-up on orders more than $35.
- Free delivery with Instacart+ membership (on orders over $35).
The new experience fully integrates MORE Rewards, allowing guests to easily shop the weekly circular, clip digital coupons and check reward balances in the app or online. Guests can also explore additional content including local vendor spotlights, recipes and shop by dietary preference.
“As the only end-to-end omnichannel technology provider focused on grocery, Instacart empowers independent retailers like Coborn’s with cutting-edge solutions,” said Alice Luong, director of e-commerce and retail media at Instacart.
“By working with grocers like Coborn’s, we’re enabling grocers to create branded experiences from discovery to fulfillment that reflect their unique catalog and offer customers convenient online shopping. We’re proud to support Coborn’s in continuing to meet and exceed evolving customer needs.”
Coborn’s Inc. will also be launching new websites and mobile apps for its other grocery and liquor banners in the near future.
