West Des Moines, Iowa-based Hy-Vee Inc. launched its full-scale retail media network, RedMedia, at Groceryshop 2023, which was held Sept. 19-21 in Las Vegas.
Hy-Vee RedMedia allows companies to reach specific consumers across multiple channels to create omnichannel marketing strategies through Hy-Vee digital platforms, in-store advertising and brand-safe sites. Clients can hone their messaging based on purchasing behavior and brand preferences.
“Retail media is outpacing traditional marketing and will be a game changer in consumer marketing,” said Jason Farver, president of Hy-Vee RedMedia.
“Leveraging insights allows companies to be smarter and more strategic with their marketing dollars, while also improving the customer experience by reaching the right customer at the right time with the right product offering.”
Hy-Vee’s business portfolio gives brands access to insights that expand beyond demographics and buying behaviors, which puts it in a position to provide information that better illustrates lifestyle preferences.
Hy-Vee RedMedia can give brands an understanding of the shoppers they are trying to reach and, in return, provide content that’s valuable to those consumers.
Hy-Vee reaches millions of customers and patients each year through its portfolio of services, which include food and grocery, as well as pharmacy, dietetics, specialty healthcare, banking, manufacturing, construction and wine and spirits.
Hy-Vee also operates several digital-driven ventures, including Hy-Vee Aisles Online, WholeLotta.com, VCRx.org and RedBox Rx.
Read more technology news from The Shelby Report.
