Foodland, Hawaii’s largest and oldest grocery chain, is launching its first retail media network utilizing technology from CitrusAd.
The retail media network will combine Foodland’s privacy-protected first-party data and CitrusAd’s relevancy algorithm to match brand compatibility and shopper history with the most suitable audiences.
Both large and local brands can engage with Foodland shoppers and improve return on ad spend by leveraging big-data at scale in real-time.
Foodland also joins CitrusAd’s GroceryOne hub to make it simple for brands to manage multiple retail media campaigns, across many grocery chains and reach shoppers from a single source. Advertisers and brands that use the GroceryOne digital platform are now able to reach Foodland’s audience in Hawaii.
“We are excited to be partnering with such a renowned business as Foodland, which has been serving the Hawaii community for 75 years,” said Lauren Malaguti, VP, GroceryOne media sales at CitrusAd.
“CitrusAd welcomes Foodland as a part of the collective of retailers on GroceryOne, and we look forward to serving customized experiences for shoppers and value for brands.”
Sheryl Toda, VP of marketing and corporate communications, said, “Foodland is committed to better shopping experiences. As a part of the GroceryOne network, we will utilize CitrusAd’s retail media platform to tailor shopping experiences for each member of our shopping community in real-time, through our privacy-protected, first-party data for improved relevancy.”
Foodland Super Market Ltd. is Hawaii’s largest grocery retailer and the only locally-owned supermarket business with stores statewide. It was founded in 1948 by the late Maurice J. “Sully” Sullivan and was the first supermarket to open in Hawaii.
The company has 31 stores with more than 3,400 employees at Foodland, Sack N Save and Foodland Farms stores on four islands.
