New store brings Allsup’s favorites to NASCAR, IndyCar fans trackside
Yesway opened an Allsup’s location April 1 at Texas Motor Speedway in Fort Worth, Texas, in time for the spring and summer racing season.
Yesway and TMS recently reached a multi-year agreement naming Allsup’s as the new official convenience store of Texas Motor Speedway. The store is a first-of-its-kind Allsup’s Express Grab & Go concept that offers race fans an opportunity to enjoy Allsup’s burritos, chimichangas and other favorites.
“We are thrilled to bring Allsup’s to Texas Motor Speedway and share our brand of hospitality with race fans,” said Doug Wald, SVP of retail operations for Yesway. “Our stores have been a staple in the Southwest for nearly 70 years, and we’re excited to warmly welcome the hundreds of thousands of NASCAR and IndyCar enthusiasts who visit the Speedway each year,” said Brian Ashburn, Yesway’s SVP of retail operations.
The 1,600-square-foot store is located inside Gate 4 on the main concourse at the speedway, which hosts NASCAR events, IndyCar races, concerts and more throughout the year. Beer and other general merchandise items that people might need at events, like sunscreen, pain relievers and beverages, are among the items available for purchase. Customers who visit the Allsup’s Grab & Go store at TMS will be checked out by employees using handheld card readers rather than traditional cash registers, enabling them to grab, go and quickly return to the race.
Established in 2015, Yesway is a multi-branded platform headquartered in Fort Worth, Texas, which operates 438 stores located in Texas, New Mexico, South Dakota, Iowa, Kansas, Missouri, Wyoming, Oklahoma and Nebraska.
Yesway operates its portfolio primarily under two brands, Yesway and Allsup’s, with sites that are differentiated through a leading food service offering, featuring Allsup’s deep-fried burrito and a wide variety of high-quality grocery items and private-label products.
