According to the Mission Viejo, California-based Hass Avocado Board, research suggests seasonal influences impact retail sales of avocados, driven by supply chain dynamics and shopper purchase behaviors. These influences have steered the category into an evolution of seasonality over the past four years.
The Avocado Seasonality Drivers study reveals that the first quarter is the new peak for avocado retail sales and offers actions and opportunities to grow retail sales of avocados throughout the year. The industry can attend an upcoming webinar to take advantage of these findings.
The “Avocado Study Finds Surprising Sales Growth Opportunity” webinar will be hosted by HAB and led by Steven Muro of Fusion. The webinar will illustrate how the seasonality of avocado sales has changed and molded today’s retail marketplace. Attendees will also learn how to take advantage of these findings to grow their businesses and maximize sales of avocados.
The HAB webinar will be held 1-1:30 p.m. on Dec. 8 and will discuss the key actions and opportunities outlined in HAB’s new study. A live Q&A will follow the webinar presentation.
To register for the webinar, visit register.gotowebinar.com/register/7815043203708129295?source=LI.
The Hass Avocado Board equips the global industry for success by collecting, focusing and distributing investments to maintain and expand demand for avocados in the U.S. HAB provides the industry with consolidated supply and market data, conducts nutrition research, educates health professionals and brings people together from all corners of the industry to collectively work towards growth that benefits everyone.
The organization also collects and reallocates funds to California and importer associations to benefit specific countries of origin in promoting their avocado brands to customers and consumers.
