Austin, Texas-based Pod Foods has added Sprouts Farmers Market to its distribution channel and has begun to make its first deliveries in the Southeast.
Pod Foods will provide 130 Sprouts stores with access to its virtual warehouse of emerging CPG brands, so the retailer can circumvent supply chain delays and get the products its customers want on shelves, fast.
As consumer demand continues to fundamentally shift the way retailers procure products and stock their shelves, Pod Foods delivers a key competitive advantage over traditional, outdated distribution networks. The company’s “virtualized wholesale” model supports an infinite array of trending products, enabling retailers to reset and expand their inventory to meet changing customer needs.
“We’re extremely excited to announce these new partnerships with Sprouts, which speaks to the market need for Pod Foods. Traditional distributors are unable to match the speed of our placement process, and both national and regional chains across the U.S. have taken notice,” said Larissa Russell, co-founder and CEO of Pod Foods. “As consumer preferences continue to drive product demand and retailers look to new strategies to keep shelves stocked, Pod Foods is the catalyst driving a new wave of procurement, customization and customer satisfaction.”
Both retailers will leverage Pod Foods’ data-driven discovery engine, which tracks consumer habits and product demand at the regional level and enables stores to curate inventory accordingly.
With the entire marketplace hosted on a single distribution platform, retailers are provided with personalized product recommendations and optimized fulfillment capabilities with automation features built-in to ensure the flow of products is never disrupted. Powered by Pod Foods’ infinite, virtualized warehouse, retailers still get the logistics support they are used to with traditional distributors, with more advanced data and support to navigate potential shortages or delays.
To meet increased demand in the region, Pod Foods is opening a new distribution center in the Southeast. A warehouse in Florida will service the 130 Sprouts locations that have joined its network, spanning from Tennessee to Florida. The company has distribution centers across the country, positioned strategically to service all regions including New England, the Northeast, Mid-Atlantic, Mid-West, the West Coast and the Southeast.
To learn more, visit podfoods.co.
