Edwardsville, Illinois-based Prairie Farms is commemorating National Dairy Month with a video social media campaign. With more than 700 farm families in America’s heartland, Prairie Farms is highlighting the importance of recognizing their contributions to helping feed American families.
National Dairy Month started as a way to distribute extra milk during the warm months of summer. The commemoration was established in 1937 by grocer organizations sponsoring “National Milk Month.” The holiday was converted to National Dairy Month in 1939.
“I’m honored to kick off National Dairy Month. It is the perfect time to celebrate every step of our farm-to-table story. I’m grateful to our farm families and team members for their hard work on our farms and in our facilities to bring milk to family tables,” said Matt McClelland, Prairie Farms’ CEO. “We take great pride in knowing that millions of families enjoy Prairie Farms’ milk and dairy products every day and we are thankful for their support.”
Prairie Farms will release videos throughout the month, spotlighting dairy farmers’ longstanding commitment to environmental stewardship and continuous improvement of managing the farm-to-table cycle. Prairie Farms is aligned with the U.S. Dairy Industry’s 2050 Environmental Stewardship Goals, which supports dairy as an environmental solution.
“Dairy Month is the perfect time to showcase dairy as the powerhouse food that it is,” said Darrell Kraus, Prairie Farms’ dairy farmer from Barnhart, Missouri. “From my family to yours, we’re proud to share our farm to-table story with everyone.”
Visitors are invited to participate in the “Extraordin-DAIRY” sweepstakes, including a $1,000 grand prize giveaway, a chance to win 25 weekly dairy prize packages worth $100 each and weekly social media pop-up surprises. Official sweepstakes rules and eligibility are also posted on the page. Integrated marketing for the “Extraordin-DAIRY” campaign includes digital paid media, email promotions, social influencers and ongoing social content.
Prairie Farms Dairy Inc. is one of the largest dairy cooperatives operating in the Midwest and the South. The Prairie Farms distribution footprint covers more than 30 percent of the U.S.; products are available in grocery chains, mass merchandiser stores, club stores, convenience stores, dollar stores, drug stores, schools, foodservice outlets and warehouse distribution centers.
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