Chicago-based Upton’s Naturals has launched a new product: Fava Taco Style Crumbles.
This plant-based product can be used for filling taco shells or wrapping into a burrito, layering over chips for loaded nachos or for cooking up a breakfast scramble. Offering a good source of protein, low in fat and calories, the heat-and-eat meat alternative is also 100 percent vegan, certified plant based, Kosher Pareve, and is free of gluten, soy, oil, added sugar and cholesterol.
Fava beans, also known as broad beans, are one of the oldest known cultivated plants. They have an earthy flavor and are loaded with protein, fiber, vitamins and minerals, including potassium and calcium. Upton’s Naturals adds a blend of taco seasonings, bringing a familiar mainstream flavor to the crumbles, which mimic the texture of slow-cooked ground beef.
“The success and popularity of our Chorizo Seitan led us to explore alternative proteins that could deliver a similar taste profile in a new and nutritious form,” said Dan Staackmann, Upton’s Naturals’ founder. “Possessing a texture somewhere in between tofu and seitan, we found fava beans were the perfect solution to create a protein crumble appealing to both vegans and meat-eaters alike.”
Upton’s Naturals’ Fava Taco Style Crumbles are available in 8-ounce packages for retailers nationwide to carry for an SRP of $5.99 and will be sold in the refrigerated section of Sprouts Farmers Market locations this spring.
Upton’s Naturals is an independently-owned natural foods company with a focus on meat alternatives and vegan values. The company’s products are sold in over 5,000 stores in the U.S. and have launched in 15 countries worldwide. The company also runs Upton’s Breakroom, a vegan factory café in Chicago, and Liberation Donuts, a 100 percent vegan gourmet donut shop.
For more information, visit UptonsNaturals.com.
