Texas-based Central Market has announced the limited launch of artisanal butter Pepe Saya. It’s a Central Market exclusive that’s taken six months to bring to the United States.
Creamy, with a rich yellow color, Pepe Saya butter is the creation of Pierre “Pepe” Issa, a master butter maker, fascinated by different ways of preserving cream. He was inspired to create the cultured butter after his dessert business had 200 liters of cream left heading into the holiday season.
The small-batch cultured butter was initially made by hand and is packaged by a specially modified machine, which is at least 50 years old, to keep the butter’s round shape. Local high-fat (84 percent) milk from Australian family farms is used to make the butter. 
Pepe Saya butter is in all Central Market stores for a limited time.
Available flavors include:
- Pepe Saya Cultured Butter Salted – $10.99;
- Pepe Saya Cultured Butter Unsalted – $10.99; and
- Pepe Saya Maple Butter – $14.99.
Central Market’s open, serpentine-flow, full view European-style layout offers a different food shopping experience. A produce department with unmatched quality and variety, an 80-foot seafood case with selections from throughout the world, hundreds of cheeses, 2,500 wine labels, specialty grocery aisles with offerings from every continent and a world-class cooking school featuring hands-on instruction are among the features that make the Central Market experience unique.
