Oscar Mayer and Lyft are teaming up to surprise some Lyft XL riders with free Wienermobile trips in a few of the nation’s hottest rideshare cities.
Lyft passengers in New York, Chicago, Los Angeles and Atlanta who call a Lyft XL may be surprised with a once-in-a-lifetime pick-up from the hottest wheels in town: the Oscar Mayer Wienermobile.
“Oscar Mayer has a legacy of elevating enjoyment from people’s plates into pop culture – from our 27-foot long Wienermobile, to the iconic Weenie Whistle, to the famed ‘Oh I wish’ jingle”, said Megan Lang, associate marketing director for Oscar Mayer. “With the world as our canvas and meat as our medium, we want to do all we can to spark unexpected smiles wherever we go.”
From Aug. 25-27, two five-star drivers, the Oscar Mayer Hotdoggers, will surprise riders when they call a Lyft XL and get a wiener rideshare instead. Riders will experience the trip with music, neon lights, free shirts, hot dog masks and Weenie Whistles, all the way to their destination.
“Lyft has been helping riders get back to the summer fun they missed in 2020, whether you’re headed to a family picnic, barbecue with friends or attending a sports game or concert,” said Ethan Eyler, director of brand products at Lyft. “We’re excited to hit the road with Oscar Mayer and surprise our riders with a once-in-a-lifetime opportunity to celebrate summer from inside the world-famous Wienermobile.”
For more information on the #WienermobileLyft follow @OscarMayer and @Lyft on Twitter and check out the video on YouTube. For more information on the Wienermobile itself, check out the website and follow Oscar Mayer on Instagram.
