Last updated on June 13th, 2024
After a successful launch of the first two sessions in a series of 10, United Fresh will continue to gather the industry for the next three United re-Fresh Experience sessions. The United re-Fresh Experience takes place throughout January, guiding the industry through business strategies and objectives to meet the needs of the new reality.
“The first two sessions of the United re-Fresh Experience we’re exceptional,” said Catherine Baggott, senior customer development manager for Taylor Farms Retail. “Not only has the content exceeded my expectations, but the dialogue among attendees also has been engaging. It’s rewarding to see so many new and familiar faces come together for these experiences in the new year.”
Each curated experience has been developed to be able to learn from experts, but then also engage immediately in peer-to-peer break-out discussions. The 90-minute sessions begin with a presentation, followed by dedicated discussions in break out rooms on the same topic.
“The second week of the United re-Fresh Experience introduces the first marketing session on changing shopper behaviors which is the crux of our structured marketing strategies,” said Mike Mallon, VP of sales and marketing for American Packaging Co. “New research will be introduced to help us understand new shopper preferences and how we can better serve them through sales and marketing.”
The United re-Fresh Experience will continue with the following sessions:
- Jan. 12: Managing Food Safety Through Disruption and Crisis
- Jan. 13: Adjusting for Changing Shopper Behavior: The Dynamics of Sales & Marketing
- Jan. 14: Sustainability: Building and Re-Building Initiatives Into Your Operations
- Jan. 19: Creating Flexible Supply Chains to Withstand Future Challenges
- Jan. 21: Saving Foodservice: Rebuilding the Restaurant and Hospitality Sector
- Jan. 26: Online Produce Sales: Creating New Buying Experiences
- Jan. 27: Building Success: Adopting Diversity and Equality into Corporate Culture
- Jan. 28: Selfcare Strategies for Personal Well-Being in Stressful Times
“From diversity and inclusion to food safety, shopper marketing to rebuilding restaurant and hospitality, the United re-Fresh Experience touches on our most critical topics for the new year,” said Amanda Griffin, United Fresh VP of education and program management. “I look forward to continuing to gather with the industry in this new and unique way as we advance business in a refreshed frame of mind.”
There are several ways to participate in the United re-Fresh Experience. Individuals can choose to register a la carte for each session at the fee of $100 per session for United Fresh members ($150 for non-members).
To save, companies and individuals can purchase a United re-Fresh Experience 10-session package for $795 for United Fresh members ($1,095 for non-members), accessing the first two session presentations on-demand. Register by visiting unitedfresh.org.
To save even more, companies and individuals can purchase United’s annual SmartPass Education Package which includes registration to the Association’s three annual events, United re-Fresh Experience, the United Fresh Convention & Expo and the United Fresh Washington Conference. The SmartPass offers further savings, and the convenience of a single registration for multi-event access.
