Last updated on June 13th, 2024
Inspired by the iconic TV show, “The Flintstones,” Pebbles Cereal became the first-ever brand created around a media character in 1971. To celebrate its 50th birthday in 2021, the cereal brand will surprise fans by giving them presents throughout the year. 
“Fruity and Cocoa Pebbles cereals have been bringing kids and kids-at-heart fun and happiness for 50 years. At a time when joy and inspiration are needed more than ever, we wanted to do something to thank and surprise Pebbles fans next year in honor of the brand’s milestone birthday,” said Amy Brothers, Pebbles cereal brand manager at Post Consumer Brands.
Pebbles Cereal is one of the top kids cereal brands, with more than 1.4 billion bowls eaten annually. And as the brand recognizes, birthdays are special for kids. For its first presents of the year, Pebbles is going to help make 50 kids’ birthdays even more epic in 2021 by giving their parents $2,021 each to help them celebrate.
Launching on the brand’s social media pages and running through Feb. 1, parents are invited to share why their kid deserves a special birthday present for the chance to win one of 50 cash prizes. Winners will also receive a birthday package from Pebbles.
And the cereal brand has more surprises in store to celebrate: In 2021, the brand will give fans new ways to enjoy their favorite cereals through licensed partnerships with other brands, including the new International Delight Fruity Pebbles and Cocoa Pebbles coffee creamers, Frankford Candy Fruity Pebbles candy bar, Dymatize Fruity and Cocoa Pebbles protein powders and new Fred Flintstone and Barney Rubble Pebbles 50th birthday Funko Pop! figures.
To learn more about Pebbles Cereal, click here.
