Bayonne, New Jersey-based Manischewitz, an iconic name in traditional kosher products, is offering a do-it-yourself Chanukah House cookie decorating kit that comes with everything children need – from cookies and icing to a sanding sugar and a candy menorah – to build their own edible holiday cottage. And when you give this gift to a young one, you’re also giving the gift of books to kids the world over.
The kit (MSRP $12.99-15.99; 2 lbs., 14.9 oz.) is at the center of a special promotion by Manischewitz to drive consumer sales and raise awareness for PJ Library, an organization that sends more than 225,000 free Jewish children’s books every month to households in the U.S. and Canada.
“We are delighted to partner with PJ Library to help make both baking and reading fun for children, especially during holiday time,” said Shani Seidman, CMO of Kayco Kosher Food. “We are proud to have the retail support of supermarkets and chain stores as well as Amazon, to continue to provide kosher food choices directly to consumers, especially during the holidays as well as year-round.”
“We are excited about partnering with Manischewitz to bring new traditions and fun activities for families to celebrate the holiday together,” said Winnie Sandler Grinspoon, president of the Harold Grinspoon Foundation.
The multimedia marketing initiative will be supported by social media, influencer marketing, incentives like giveaways and contests, events and podcasts on kosher.com. In addition, every box will feature a callout encouraging consumers to sign up for free storybooks of their own from PJ Library.
While the Chanukah House kit is designed for Jewish families, any parent looking to enrich their children’s cultural experiences will find this to be a fun and educational discussion starter. The Chanukah House cookie decorating kit will be available at Ralph’s, ShopRite, Stop & Shop and Walmart, and on Amazon, among other outlets.
