Last updated on June 13th, 2024
Based on the findings of a recent national survey about the school year, Rice Krispies Treats has created a limited-edition “Love in Case of” kits, giving parents a new way to show support for their children.
The kits include 12 unique moments curated from the survey, as well as 12 Rice Krispies Treats featuring wrappers on which parents can write notes.
According to the survey, the top moment kids crave more support is when they leave for school each morning. The kits draw on the experience provided by real families, along with the expertise of actress, TV host and mother of three, Vanessa Lachey, and Lori Gottlieb, a licensed marriage and family therapist and author.
The “Love in Case of” kits are available exclusively at KelloggStore.com for $10 each.
“Whether it’s a hug or a personal message on a Rice Krispies Treats writable wrapper, a little love shines brightest when delivered at the right moment,” Gottlieb said.
Rice Krispies Treats are a brand of Battle Creek, Michigan-based Kellogg Co. Inspiring parents to find moments when they can express love is part of the treats’ identity – from creating the first writable wrapper to creating Braille love notes and sensory stickers for children with autism.
For each kit sold through Sept. 30, Kellogg will donate $20 to No Kid Hungry, which can provide up to 200 meals to kids in need.
“Rice Krispies Treats first featured writable wrappers because they allowed parents to show love and support even when they can’t be there,” said Sarah Reinecke, director of brand marketing for Kellogg’s Portable Wholesome Snacks. “While we’ve expanded the types of messages over the years…our mission continues to be inspiring parents with ways to bring a smile to their kid’s face.”
Other Kellogg brands include Pringles, Cheez-It, Special K, Kellogg’s Frosted Flakes, Pop-Tarts, Kellogg’s Corn Flakes, Eggo, Mini-Wheats, Kashi, RXBAR and MorningStar Farms.
