Dallas, Texas-based Poppi, a prebiotic soda brand known for its unique flavor profiles and functional/digestive health properties, has released its newest flavor – watermelon. Poppi’s better-for-you soda, featured on Shark Tank, has cemented its place at the top of the healthy soda trend with influencer brand fans in Hilary Duff, Whitney Port, Alyssa Lynch, Hannah Bronfman and many more.
Joining the lineup of its seven flavors, Poppi’s new watermelon flavor is created with sparkling filtered water, apple cider vinegar, watermelon juice, lemon juice, organic cane sugar, natural flavors and stevia. Poppi Watermelon is a prebiotic soda for gut health, immunity, beauty; lightly carbonated; 5g sugar; 20 calories; nothing artificial; and 1 tbsp. apple cider vinegar per serving.
Poppi was founded by husband and wife duo Stephen and Allison Ellsworth. After Allison discovered that drinking apple cider vinegar (ACV) subsided her chronic health issues, she set out to create a digestive health product that makes it easy to boost your immunity by delivering a full serving of gut-friendly prebiotics to aid in digestion, skin clarity, blood sugar, pH balance and more. Each can of Poppi has a tablespoon of ACV, along with clean ingredients including sparkling water, fresh fruit and all-natural sweeteners, selected specifically to mask the overwhelming taste of ACV that many consumers struggle with.
The brand’s latest flavor addition serves as a testament to its rapid growth since earning a major deal on Shark Tank with iconic brand builder and CAVU Ventures co-founder Rohan Oza in December 2018.
In April 2020, the Poppi founders returned to Shark Tank to announce that the brand is on-track to become the show’s first billion-dollar company.
Poppi is available direct-to-consumer nationwide through Amazon.com, where the brand has experienced unprecedented increases in sales since launch. Poppi’s watermelon flavor will be exclusively available on Amazon.com for $35.88 per 12-pack case.
Allison Ellsworth, co-founder of Poppi, states, “Watermelon is America’s favorite summertime flavor, and we’re excited to partner with Amazon on this exclusive introduction to celebrate summer.”
The brand has expanded to over a thousand retail locations nationwide. Poppi is available in eight flavors (orange, blueberry, strawberry lemon, mango pineapple, strawberry rose, lime ginger, peach tea and watermelon) and available at Sprouts, Whole Foods, Wegmans, Amazon and online at drinkpoppi.com.
