Jacksonville, Florida-based Acosta has been named U.S. sales and marketing agency of record for Voortman Cookies Ltd., a subsidiary of Hostess Brands Inc.
Effective immediately, Acosta, a sales and marketing agency in the consumer packaged goods (CPG) industry, will represent Voortman, the top player in crème wafers and sugar-free cookies, according to Nielsen. The Canada-based company manufactures seven cookie and three wafer lines in total, with an additional wafer line in the works.
“It is an honor to partner with Hostess, a powerhouse category leader, and Voortman, a high-quality leading brand,” said Darian Pickett, CEO of Acosta. “Voortman’s uniquely positioned and differentiated product lines are already a winner with consumers. We see great growth potential and are excited take the brand to the next level.”
For 90 years, Acosta has led the industry in helping CPG companies move products off shelves and into shoppers’ baskets via a range of outsourced sales, marketing and retail merchandising services.
“We are eager to work with Acosta to increase Voortman’s household penetration and name recognition in the U.S.,” said Andrew Callahan, president and CEO of Hostess. “With the expanded Hostess portfolio in the growing cookie and better-for-you sweet snacking categories, we are confident Acosta’s strategy will enable us to accelerate growth for the newest brand in our product portfolio.”
