The Tyson Brand and Instant Brands Inc.—creator of the multicooker, the Instant Pot—have teamed up to create the brand-new Tyson Instant Pot Kits. Designed to cook in 20 minutes, these fully prepped kits have everything needed for a meal, including Tyson 100 percent all-natural chicken made with no antibiotics ever, as well as premium long-grain rice and sauces.
The kits were designed to help Instant Pot users looking for new ways to use their multicooker to make their favorite protein, and fast. The Tyson Instant Pot Kits come in three culinary-inspired varieties:
Meal kit sales totaled an estimated $3.1 billion in 2018 (Data from research firm Packaged Facts, Dec. 2018) and are intended to make decision-making easier when it comes to mealtime. Yet, more than half of Americans say their biggest obstacle to deciding to eat at home is being strapped for time (Mintel, Cooking in America, Oct. 2019).
“We know lack of time is one of the biggest reasons people go to a restaurant or order out, which was the inspiration behind creating our fully-prepped meal kits,” said Steve Silzer, marketing director for the Tyson Brand, which is based in Springdale, Arkansas. “By combining our expertise in chicken with Instant Pot’s credibility in cookware, we’re able to bring a fresh meal to the table that’s culinary-inspired, stress-free and fast.”
The kits roll-out in select locations now, and nationally this spring, in the refrigerated section of the store. They each deliver three to four servings and cook in 20 minutes, addressing the need to prepare a delicious dinner quickly. Half of all home cooks prefer dinner take less than half an hour to prepare, with 15–29 minutes being the ideal cook time (Mintel, Cooking in America, Oct. 2019).
The Instant Pot’s multiple conveniences make it the No. 1-selling multi-cooker in America (NPD, Dec. 2019), further solidifying its position as one of the most important items to have for easy meals.
“Our devoted Instant Pot community of home cooks and food lovers are always looking for new delicious meal inspiration that can be made simply,” said Dr. Robert Wang, founder and chief innovation officer of Instant Brands Inc. “The new Tyson Instant Pot Kits answer this need, ultimately simplifying tasty home cooking and giving people more time back to enjoy meals with family and friends.”
