Last updated on June 14th, 2024
Pre Brands, a Chicago-based provider of branded grass-fed and finished beef, continues its expansion strategy with a launch in the New York and New Jersey markets.
“Pre delivers category-leading basket size, repeat and household trips, due to our excellent product quality and strong consumer and customer investments,” said Pre Brands CEO Kevin Ponticelli. “We’re pleased to introduce more customers to Pre through our continued partnership with ShopRite.”
Most recent Nielsen syndicated data demonstrates significant dollar consumption growth from Pre grass-fed and finished beef, up 32 percent vs. a year ago.
Shoppers in New York, New Jersey and Pennsylvania can find the brand at ShopRite.
“We’re extremely excited to bring our products to the East Coast with such a respected retailer in ShopRite,” said Pre Brands Chief Sales Officer David Meltzer. “We feel the ShopRite consumer values healthy living and ‘better-for-you products’—which is exactly what we strive to give them with our Non-GMO Project Verified better-for-you beef program.”
“Pre has delivered exceptionally strong performance in Q3 and Q4,” said Jason DiLillo, Wakefern category manager-meat division. “The 40-store pilot exceeded our expectations positioning us for further expansion starting in January 2020.”
Pre’s assortment of steaks and ground beef are Non-GMO Project Verified, Whole30 Approved and Keto and Paleo Certified. The company says it offers 100 percent grass-fed and finished beef that comes from animals raised ethically and sustainably on pasture year-round with no added antibiotics or hormones. If customers are not completely satisfied with its products, they can get their money back.
Pre uses 100 percent transparent packaging that is free of synthetic chemicals and 100 percent BPA free.
