JTM Foods LLC is in the midst of a campaign to rebrand its JJ’s line into JJ’s Bakery. The new packaging began arriving on retailers’ shelves in April.
The name change was based on consumer input, according to the Erie, Pa.-based company. The company’s pie products feature a new logo on the new packaging.
“JJ’s has long been a trusted source for high-quality products, and now it’s even better. We’re still selling under the well-known JJ”s name, but we’ve added the word ‘bakery’ to help convey the fresh ingredients that go into every JJ’s Bakery pie or sweet treat, “ said Byard Ebling, VP of sales & marketing.
The new packaging also coincides with a new website launch at www.jjsbakery.net.
Since 1986, JTM Foods LLC has been producing pies and other sweet treats out of its 80,000-s.f., nut-free facility in Erie. Its products are sold throughout North America.