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Hy-Vee

Grocery TV will power in-store retail media across 10,000+ screens in over 400 Hy-Vee locations, engaging shoppers at every key touchpoint.

 

Hy-Vee, a beloved American supermarket chain, has been at the forefront of redefining the grocery shopping experience since its inception. Founded in 1930 in Beaconsfield, Iowa, the brand has grown to become a trusted household name, known for its commitment to quality, variety, and innovation. With over 245 locations across the Midwest, the chain continues to captivate customers with its unique store structure, designed to offer more than just groceries.

Hy-Vee stores are distinguished by their expansive layouts, featuring spacious aisles and a welcoming ambiance that invites customers to explore beyond the typical grocery shopping experience. Unlike conventional supermarkets, the company goes the extra mile by integrating additional amenities such as dining areas, coffee shops, floral departments, and even fitness centers within its establishments. This innovative approach not only caters to customers’ everyday needs but also fosters a sense of community and convenience. Hy-Vee’s dedication to enhancing the overall shopping journey has earned it a loyal following and cemented its position as a trailblazer in the retail industry.