Los Angeles-based POM Wonderful is launching a new marketing campaign to communicate the health benefits of antioxidants and try to establish POM Wonderful 100 percent pomegranate juice as the “Antioxidant Superpower.” “Two-thirds of super premium juice consumers report looking for antioxidants when making food and beverage choices—and we’re continuing to provide the solution,” says Charlotte […]
Category: Wholesaler/Distributor News
Posted inSnacks Brands, Amazon Fresh, Center Store, New Products, Packaging News, Southwest, Whole Foods, Wholesaler/Distributor News
Frito-Lay Offers Limited-Edition Reflective Trick-Or-Treat Bag
Plano, Texas-based Frito-Lay Variety Packs is partnering with Safe Kids Worldwide to raise awareness around the issue of children’s safety with the introduction of its first-ever limited-edition reflective trick-or-treat bag. The reflective bag helps increase a child’s visibility or the likelihood of being seen at night when reflecting a vehicle’s headlights or other source of […]
Posted inMidwest, Health & Wellness, Packaging News, Perishables, Produce News, Wholesaler/Distributor News
California Sun Dry To Unveil New Branding At PMA Fresh Summit
Middleton, Wisconsin-based California Sun Dry is launching an updated brand identity to communicate the products’ focus on natural flavor, healthy eating and its California roots—where the brand’s tomatoes are naturally grown and dried. This is the company’s first evolution of its branding since its founding in 1991. The new design, label and logo will be […]
Posted inCenter Store, New Products, Packaging News, Snacks Brands, Southwest, Wholesaler/Distributor News
Smartfood Popcorn Launches Lower Calorie Options With Smart50
Plano, Texas-based brand Smartfood has introduced Smart50. Air popped and available in White Cheddar and Sea Salt, the brand’s two flavors of ready-to-eat popcorn are 50 calories per cup or less. “With the launch of Smart50, we wanted to show consumers that making smart choices doesn’t mean having to sacrifice fun or flavor,” says Tracey […]
Posted inFrozen Food, Home Page Slider, Marketing News, Midwest, Wholesaler/Distributor News
Peak Foods Purchases Health Food Smoothie Startup
Troy, Ohio-based Peak Foods LLC, a manufacturer of frozen whipped topping for the retail and food service markets, has acquired Blendtopia, a startup company based in Nashville that makes nutritionally rich superfood smoothies available at select retail outlets and online. Blendtopia founder Tiffany Taylor will join the Peak Foods team to coordinate sales, marketing and […]
Posted inCenter Store, Health & Wellness, Packaging News, West, Wholesaler/Distributor News
Safe Harvest Debuts Its Line Of Soups In Glass Jars
Safe Harvest soups in glass jars launched in 2,100 stores including Kroger, Ralphs, QFC and Fred Meyer, King Sooper, Fry’s, Roundy’s, Smiths and Dillons. “Ingredient purity and fresh taste is paramount for us,” says Bryan Boches, co-founder of Safe Catch. “We source wild seafood for its purity, amazing taste and nutrients, and we use organic […]
Posted inMeat/Seafood/Poultry, Home Page Slider, Midwest, Perishables, Wholesaler/Distributor News
Pitmasters, Prairie Farms Win At American Royal World Series Of BBQ
For the second year in a row, the first- and second-place teams in the American Royal World Series of Barbecue Open Competition rib category cooked with Prairie Fresh ribs to secure their top spots. First place winner Smokin’ Hooks of Portland, Texas, and second-place finisher Smoke N Babes BBQ, of Olathe, Kansas, were among the […]
Posted inBeverage News, Home Page Slider, New Products, Packaging News, West, Wholesaler/Distributor News
Peet’s Coffee Expands Ready-To-Drink Portfolio With Blended Coffees
Emeryville, California-based Peet’s Coffee previewed Peet’s Blended Coffee, a new line of four ready-to-drink beverages, at this year’s National Association of Convenience Stores (NACS) trade show in Atlanta, Georgia. Available in four flavors, they are made with real cream, real sugar and 100 percent single-origin Colombian coffee. Peet’s Blended Coffee, slated to launch across convenience, […]