Posted in, Marketing News, West

Integrated Cinco De Mayo Program Kicks Off California Avocado Season

With 81 million pounds of avocados forecast to be consumed for Cinco de Mayo festivities, the event is shaping up to move even more fruit than February’s “Big Game.” The California Avocado Commission (CAC) plans to kick off its spring-through-early-fall season with a strong Cinco de Mayo program that integrates consumer advertising, public relations outreach, […]

Posted in, Organic Natural, West

Lundberg Family Farms Marks 75 Years Of Organic Leadership

Richvale, Calif.-based Lundberg Family Farms®, a leading manufacturer of organic rice and rice products, is celebrating its 75th anniversary. The occasion arrives three-quarters of a century after Albert and Frances Lundberg fled the ravages of the Dust Bowl for the fertile soil of the Sacramento Valley. Arriving in Richvale in 1937, armed with lessons learned […]

Posted in, Marketing News, West

Pear Bureau Northwest Holds Seasonal Display Contest

Reminding retailers and consumers alike that pears are a fresh choice during the winter months, Pear Bureau Northwest is holding a nationwide display contest to encourage retailers to creatively promote U.S.A.Pears. Independent retailers participating in the Winter Festival Display Contest will maintain a winter-themed pear display in their stores for a minimum of two weeks […]

Posted in, West

Goodspeed Re-Elected Chairman Of Unified Board

Shareholders of Unified Grocers, the largest wholesale grocery distributor in the western United States, elected 18 individuals to the board of directors at the company’s annual shareholders meeting, held Feb. 22 in Cerritos, Calif. At a board of directors meeting immediately following the annual shareholders meeting, directors re-elected Richard E. Goodspeed, principal, Goodspeed & Associates, […]

Posted in, Equipment & Technology, West

Bumble Bee Foods Unveils 2012 BeeWell for Life Program

San Diego-based Bumble Bee Foods has unveiled an upgrade to this year’s BeeWell for Life®, the leading North American seafood brand’s signature interactive health and wellness program. BeeWell for Life(TM) is designed to help consumers lead a more healthful lifestyle using the dedicated resource website www.BeeWellForLife.com. The program offers consumers the chance to earn points […]

Posted in, National, New Products, West

Noah’s Introduces Oxygenated Spring Water In Sleek Cans

Noah’s has expanded its beverage offerings to include new oxygen-infused spring water. Available now in Rexam 12-oz. Sleek cans, Noah’s Oxygenated Spring Water comes from Adobe Springs in California and contains eight times the amount of oxygen in regular spring water. “We are excited to offer consumers a quality spring water with added oxygen,” said […]