La Colombe, a specialty coffee roaster, is expanding its presence with Austin, Texas-based Whole Foods Market that launches the brand into the national spotlight. La Colombe will provide the coffee and training for cafés in several Whole Foods Market regions, including Rocky Mountain and North Atlantic. Additionally, two “Friends of Whole Foods Market” locations, which […]
Category: Southwest
Walmart Offers Educational Opportunities For Black And African Americans
Bentonville, Arkansas-based Walmart Inc. and Walmart.org have announced three additional shared value and philanthropic initiatives that build on its strategy to advance equity in education. These include: Three leading Historically Black Colleges and Universities (HBCUs) – Morehouse College, North Carolina A&T State University and Spelman College – will be added to the slate of Walmart’s […]
Pabst Chooses MicroStar To Lead Keg Supply Chain Transformation
Pabst Brewing Co. has chosen Denver, Colorado-based MicroStar Logistics as its long-term keg supply chain partner, meeting the draft beer needs of its brands as well as future innovations. “Our business is large, complex and growing, which means our keg supply chain needs to be efficient, flexible and sustainable. MicroStar fires on all of these […]
CEFCO Charity Golf Tournament Benefits The Fikes Foundation
The 20th Annual CEFCO Hackers-R-Us Charity Golf Tournament benefitting The Fikes Foundation was held on Oct. 18 at Cimarron Hills Golf & Country Club in Georgetown, Texas. The 2021 tournament raised more than $280,000 for The Fikes Foundation. These donations will go toward giving back to the communities that are served by The Fikes Companies. […]
Pensa Hires Industry Veteran Whiting As Head Of Marketing
Austin, Texas-based Pensa Systems, a cloud-based automated perception solution, has appointed technology veteran Tim Whiting as VP of marketing. In this role, he will help scale the company’s brand and go-to-market efforts to meet growing demand for Pensa’s automated real-world shelf visibility data. CPG brands and retailers alike are increasingly turning to Pensa to help them […]
Avocados From Mexico, Brees Partner To ‘Get In The Guac Zone’
Irving, Texas-based Avocados From Mexico is kicking off a new national shopper marketing campaign featuring former New Orleans star quarterback and football legend Drew Brees to get fans ready for the ultimate “Guac Zone.” The promotion has a grand prize of a $100,000 Smart Home Makeover. Retailers are encouraged to sign up to receive free Big Game celebrity, attention-getting […]
Taylor Inducted Into HOF As The United Family Celebrates 105 Years
Robert Taylor, EVP and senior advisor for The United Family, has been described by many as an entrepreneur at heart. He’s also regarded as a living, breathing representation of West Texas. To The Shelby Report of the Southwest he is all that, plus the latest inductee into Shelby Publishing’s Food Industry Hall of Fame. Click […]
Central Market Offers Limited-Edition Foodie Trading Cards
Central Market Curbside orders will have new foodie trading cards for children beginning on Oct. 20 at all Central Market locations, with new cards distributed every two weeks. Curbside partners will include the cards in orders by request from an adult or if they see a child in the car. The creative cards, designed with kids […]
