Southeast Grocery Stores | The Shelby Report
Posted in, Beverage News, National, Southeast

Iconic Coca-Cola ‘Ghost Signs’ Come Back To Life

Not long after Coca-Cola was invented in 1886, the company hired sign painters to extol the virtues of the new beverage on the sides of buildings across the country. Thousands of iconic Coca-Cola wall murals became prominent features in cities and towns, particularly in the rural South. Thousands of these iconic advertisements remain today, but […]

Posted in, Marketing News, Southeast

Mobile Apps: Providing Solutions Key To Greater Shopper Engagement

The growth of mobile apps in the food retail industry has been well documented, but recent research suggests that the key to generating consumer engagement with a store’s mobile app is to customize the functions to meet a store’s particular shoppers’ specific needs and interests. According to Nancy Childs, a professor of food marketing at […]